Content Strategy

Aligning content goals, audiences, and channels into a strategy.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Content Goals and Audiences
  • Content Pillars and Formats
  • Governance and Reuse

Lessons

  • Content Goals and Audiences — Introduction Content Goals and Audiences — Introduction
    • Content Goals and Audiences — Introduction
  • Content Pillars and Formats — Introduction Content Pillars and Formats — Introduction
    • Content Pillars and Formats — Introduction
  • Governance and Reuse — Introduction Governance and Reuse — Introduction
    • Governance and Reuse — Introduction
  • Content Goals and Audiences — Core Concepts Content Goals and Audiences — Core Concepts
    • Content Goals and Audiences — Core Concepts
  • Content Pillars and Formats — Core Concepts Content Pillars and Formats — Core Concepts
    • Content Pillars and Formats — Core Concepts
  • Governance and Reuse — Core Concepts Governance and Reuse — Core Concepts
    • Governance and Reuse — Core Concepts
  • Content Goals and Audiences — Best Practices Content Goals and Audiences — Best Practices
    • Content Goals and Audiences — Best Practices
  • Content Pillars and Formats — Implementation Content Pillars and Formats — Implementation
    • Content Pillars and Formats — Implementation
  • Governance and Reuse — Planning Governance and Reuse — Planning
    • Governance and Reuse — Planning
  • Content Goals and Audiences — Summary Content Goals and Audiences — Summary
    • Content Goals and Audiences — Summary
  • Content Pillars and Formats — Best Practices Content Pillars and Formats — Best Practices
    • Content Pillars and Formats — Best Practices
  • Governance and Reuse — Implementation Governance and Reuse — Implementation
    • Governance and Reuse — Implementation
  • Content Pillars and Formats — Summary Content Pillars and Formats — Summary
    • Content Pillars and Formats — Summary
  • Governance and Reuse — Best Practices Governance and Reuse — Best Practices
    • Governance and Reuse — Best Practices
  • Governance and Reuse — Summary Governance and Reuse — Summary
    • Governance and Reuse — Summary

Learning Objectives

  • Apply the practices covered in "Content Goals and Audiences — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Content Goals and Audiences — Introduction
  • Content Pillars and Formats — Introduction
  • Governance and Reuse — Introduction
  • Content Goals and Audiences — Core Concepts
  • Content Pillars and Formats — Core Concepts
  • Governance and Reuse — Core Concepts
  • Content Goals and Audiences — Best Practices
  • Content Pillars and Formats — Implementation
  • Governance and Reuse — Planning
  • Content Goals and Audiences — Summary
  • Content Pillars and Formats — Best Practices
  • Governance and Reuse — Implementation
  • Content Pillars and Formats — Summary
  • Governance and Reuse — Best Practices
  • Governance and Reuse — Summary

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Content Strategy — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.