Content Strategy

Aligning content goals, audiences, and channels into a strategy.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Content Goals and Audiences
  • Content Pillars and Formats
  • Governance and Reuse

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "Content Goals and Audiences — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Goals and Audiences — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Content Pillars and Formats — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Governance and Reuse — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Content Strategy — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.