CRM Basics

Customer relationship management fundamentals for marketers.

Learning Paths

This course is not part of any learning path yet.

Modules

  • CRM Concepts
  • Pipeline and Records
  • CRM Discipline

Lessons

  • CRM Concepts — Introduction CRM Concepts — Introduction
    • CRM Concepts — Introduction
  • Pipeline and Records — Introduction Pipeline and Records — Introduction
    • Pipeline and Records — Introduction
  • CRM Discipline — Introduction CRM Discipline — Introduction
    • CRM Discipline — Introduction
  • CRM Concepts — Core Concepts CRM Concepts — Core Concepts
    • CRM Concepts — Core Concepts
  • Pipeline and Records — Core Concepts Pipeline and Records — Core Concepts
    • Pipeline and Records — Core Concepts
  • CRM Discipline — Core Concepts CRM Discipline — Core Concepts
    • CRM Discipline — Core Concepts
  • CRM Concepts — Best Practices CRM Concepts — Best Practices
    • CRM Concepts — Best Practices
  • Pipeline and Records — Implementation Pipeline and Records — Implementation
    • Pipeline and Records — Implementation
  • CRM Discipline — Planning CRM Discipline — Planning
    • CRM Discipline — Planning
  • CRM Concepts — Summary CRM Concepts — Summary
    • CRM Concepts — Summary
  • Pipeline and Records — Best Practices Pipeline and Records — Best Practices
    • Pipeline and Records — Best Practices
  • CRM Discipline — Implementation CRM Discipline — Implementation
    • CRM Discipline — Implementation
  • Pipeline and Records — Summary Pipeline and Records — Summary
    • Pipeline and Records — Summary
  • CRM Discipline — Best Practices CRM Discipline — Best Practices
    • CRM Discipline — Best Practices
  • CRM Discipline — Summary CRM Discipline — Summary
    • CRM Discipline — Summary

Learning Objectives

  • Apply the practices covered in "CRM Concepts — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • CRM Concepts — Introduction
  • Pipeline and Records — Introduction
  • CRM Discipline — Introduction
  • CRM Concepts — Core Concepts
  • Pipeline and Records — Core Concepts
  • CRM Discipline — Core Concepts
  • CRM Concepts — Best Practices
  • Pipeline and Records — Implementation
  • CRM Discipline — Planning
  • CRM Concepts — Summary
  • Pipeline and Records — Best Practices
  • CRM Discipline — Implementation
  • Pipeline and Records — Summary
  • CRM Discipline — Best Practices
  • CRM Discipline — Summary

Prerequisites

  • Email Marketing (Hard)

Assessments

  • CRM Basics — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.