CRM Basics

Customer relationship management fundamentals for marketers.

Learning Paths

This course is not part of any learning path yet.

Modules

  • CRM Concepts
  • Pipeline and Records
  • CRM Discipline

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "CRM Concepts — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Concepts — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Pipeline and Records — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "CRM Discipline — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

  • Email Marketing (Hard)

Assessments

  • CRM Basics — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.