Customer Persona

Building actionable customer personas from research.

Learning Paths

This course is not part of any learning path yet.

Modules

  • What a Persona Is
  • Building Personas
  • Using Personas in Campaigns

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "What a Persona Is — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What a Persona Is — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What a Persona Is — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What a Persona Is — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building Personas — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building Personas — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building Personas — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building Personas — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building Personas — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Using Personas in Campaigns — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

  • Marketing Research (Hard)

Assessments

  • Customer Persona — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.