Google Analytics

Web analytics fundamentals and reporting.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Analytics Concepts
  • Reports and Metrics
  • Acting on Data

Lessons

  • Analytics Concepts — Introduction Analytics Concepts — Introduction
    • Analytics Concepts — Introduction
  • Reports and Metrics — Introduction Reports and Metrics — Introduction
    • Reports and Metrics — Introduction
  • Acting on Data — Introduction Acting on Data — Introduction
    • Acting on Data — Introduction
  • Analytics Concepts — Core Concepts Analytics Concepts — Core Concepts
    • Analytics Concepts — Core Concepts
  • Reports and Metrics — Core Concepts Reports and Metrics — Core Concepts
    • Reports and Metrics — Core Concepts
  • Acting on Data — Core Concepts Acting on Data — Core Concepts
    • Acting on Data — Core Concepts
  • Analytics Concepts — Best Practices Analytics Concepts — Best Practices
    • Analytics Concepts — Best Practices
  • Reports and Metrics — Implementation Reports and Metrics — Implementation
    • Reports and Metrics — Implementation
  • Acting on Data — Planning Acting on Data — Planning
    • Acting on Data — Planning
  • Analytics Concepts — Summary Analytics Concepts — Summary
    • Analytics Concepts — Summary
  • Reports and Metrics — Best Practices Reports and Metrics — Best Practices
    • Reports and Metrics — Best Practices
  • Acting on Data — Implementation Acting on Data — Implementation
    • Acting on Data — Implementation
  • Reports and Metrics — Summary Reports and Metrics — Summary
    • Reports and Metrics — Summary
  • Acting on Data — Best Practices Acting on Data — Best Practices
    • Acting on Data — Best Practices
  • Acting on Data — Summary Acting on Data — Summary
    • Acting on Data — Summary

Learning Objectives

  • Apply the practices covered in "Analytics Concepts — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Analytics Concepts — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Analytics Concepts — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Analytics Concepts — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Reports and Metrics — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Reports and Metrics — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Reports and Metrics — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Reports and Metrics — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Reports and Metrics — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Acting on Data — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Analytics Concepts — Introduction
  • Reports and Metrics — Introduction
  • Acting on Data — Introduction
  • Analytics Concepts — Core Concepts
  • Reports and Metrics — Core Concepts
  • Acting on Data — Core Concepts
  • Analytics Concepts — Best Practices
  • Reports and Metrics — Implementation
  • Acting on Data — Planning
  • Analytics Concepts — Summary
  • Reports and Metrics — Best Practices
  • Acting on Data — Implementation
  • Reports and Metrics — Summary
  • Acting on Data — Best Practices
  • Acting on Data — Summary

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Google Analytics — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.