Landing Pages

Designing and optimizing high-converting landing pages.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Anatomy of a Landing Page
  • Conversion Copy and Design
  • Testing and Optimization

Lessons

  • Anatomy of a Landing Page — Introduction Anatomy of a Landing Page — Introduction
    • Anatomy of a Landing Page — Introduction
  • Conversion Copy and Design — Introduction Conversion Copy and Design — Introduction
    • Conversion Copy and Design — Introduction
  • Testing and Optimization — Introduction Testing and Optimization — Introduction
    • Testing and Optimization — Introduction
  • Anatomy of a Landing Page — Core Concepts Anatomy of a Landing Page — Core Concepts
    • Anatomy of a Landing Page — Core Concepts
  • Conversion Copy and Design — Core Concepts Conversion Copy and Design — Core Concepts
    • Conversion Copy and Design — Core Concepts
  • Testing and Optimization — Core Concepts Testing and Optimization — Core Concepts
    • Testing and Optimization — Core Concepts
  • Anatomy of a Landing Page — Best Practices Anatomy of a Landing Page — Best Practices
    • Anatomy of a Landing Page — Best Practices
  • Conversion Copy and Design — Implementation Conversion Copy and Design — Implementation
    • Conversion Copy and Design — Implementation
  • Testing and Optimization — Planning Testing and Optimization — Planning
    • Testing and Optimization — Planning
  • Anatomy of a Landing Page — Summary Anatomy of a Landing Page — Summary
    • Anatomy of a Landing Page — Summary
  • Conversion Copy and Design — Best Practices Conversion Copy and Design — Best Practices
    • Conversion Copy and Design — Best Practices
  • Testing and Optimization — Implementation Testing and Optimization — Implementation
    • Testing and Optimization — Implementation
  • Conversion Copy and Design — Summary Conversion Copy and Design — Summary
    • Conversion Copy and Design — Summary
  • Testing and Optimization — Best Practices Testing and Optimization — Best Practices
    • Testing and Optimization — Best Practices
  • Testing and Optimization — Summary Testing and Optimization — Summary
    • Testing and Optimization — Summary

Learning Objectives

  • Apply the practices covered in "Anatomy of a Landing Page — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Anatomy of a Landing Page — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Anatomy of a Landing Page — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Anatomy of a Landing Page — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Conversion Copy and Design — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Conversion Copy and Design — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Conversion Copy and Design — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Conversion Copy and Design — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Conversion Copy and Design — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Testing and Optimization — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Anatomy of a Landing Page — Introduction
  • Conversion Copy and Design — Introduction
  • Testing and Optimization — Introduction
  • Anatomy of a Landing Page — Core Concepts
  • Conversion Copy and Design — Core Concepts
  • Testing and Optimization — Core Concepts
  • Anatomy of a Landing Page — Best Practices
  • Conversion Copy and Design — Implementation
  • Testing and Optimization — Planning
  • Anatomy of a Landing Page — Summary
  • Conversion Copy and Design — Best Practices
  • Testing and Optimization — Implementation
  • Conversion Copy and Design — Summary
  • Testing and Optimization — Best Practices
  • Testing and Optimization — Summary

Prerequisites

  • Lead Generation (Hard)

Assessments

  • Landing Pages — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.