Marketing Automation

Automating workflows, nurture, and lifecycle marketing.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Automation Concepts
  • Workflows and Triggers
  • Nurture at Scale

Lessons

  • Automation Concepts — Introduction Automation Concepts — Introduction
    • Automation Concepts — Introduction
  • Workflows and Triggers — Introduction Workflows and Triggers — Introduction
    • Workflows and Triggers — Introduction
  • Nurture at Scale — Introduction Nurture at Scale — Introduction
    • Nurture at Scale — Introduction
  • Automation Concepts — Core Concepts Automation Concepts — Core Concepts
    • Automation Concepts — Core Concepts
  • Workflows and Triggers — Core Concepts Workflows and Triggers — Core Concepts
    • Workflows and Triggers — Core Concepts
  • Nurture at Scale — Core Concepts Nurture at Scale — Core Concepts
    • Nurture at Scale — Core Concepts
  • Automation Concepts — Best Practices Automation Concepts — Best Practices
    • Automation Concepts — Best Practices
  • Workflows and Triggers — Implementation Workflows and Triggers — Implementation
    • Workflows and Triggers — Implementation
  • Nurture at Scale — Planning Nurture at Scale — Planning
    • Nurture at Scale — Planning
  • Automation Concepts — Summary Automation Concepts — Summary
    • Automation Concepts — Summary
  • Workflows and Triggers — Best Practices Workflows and Triggers — Best Practices
    • Workflows and Triggers — Best Practices
  • Nurture at Scale — Implementation Nurture at Scale — Implementation
    • Nurture at Scale — Implementation
  • Workflows and Triggers — Summary Workflows and Triggers — Summary
    • Workflows and Triggers — Summary
  • Nurture at Scale — Best Practices Nurture at Scale — Best Practices
    • Nurture at Scale — Best Practices
  • Nurture at Scale — Summary Nurture at Scale — Summary
    • Nurture at Scale — Summary

Learning Objectives

  • Apply the practices covered in "Automation Concepts — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Automation Concepts — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Automation Concepts — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Automation Concepts — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Workflows and Triggers — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Workflows and Triggers — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Workflows and Triggers — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Workflows and Triggers — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Workflows and Triggers — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Nurture at Scale — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Automation Concepts — Introduction
  • Workflows and Triggers — Introduction
  • Nurture at Scale — Introduction
  • Automation Concepts — Core Concepts
  • Workflows and Triggers — Core Concepts
  • Nurture at Scale — Core Concepts
  • Automation Concepts — Best Practices
  • Workflows and Triggers — Implementation
  • Nurture at Scale — Planning
  • Automation Concepts — Summary
  • Workflows and Triggers — Best Practices
  • Nurture at Scale — Implementation
  • Workflows and Triggers — Summary
  • Nurture at Scale — Best Practices
  • Nurture at Scale — Summary

Prerequisites

  • Email Marketing (Hard)

Assessments

  • Marketing Automation — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.