Marketing Foundations

The core concepts, channels, and vocabulary of modern marketing.

Learning Paths

This course is not part of any learning path yet.

Modules

  • What Marketing Is
  • Channels and the Marketing Mix
  • Marketing in Practice

Lessons

  • What Marketing Is — Introduction What Marketing Is — Introduction
    • What Marketing Is — Introduction
  • Channels and the Marketing Mix — Introduction Channels and the Marketing Mix — Introduction
    • Channels and the Marketing Mix — Introduction
  • Marketing in Practice — Introduction Marketing in Practice — Introduction
    • Marketing in Practice — Introduction
  • What Marketing Is — Core Concepts What Marketing Is — Core Concepts
    • What Marketing Is — Core Concepts
  • Channels and the Marketing Mix — Core Concepts Channels and the Marketing Mix — Core Concepts
    • Channels and the Marketing Mix — Core Concepts
  • Marketing in Practice — Core Concepts Marketing in Practice — Core Concepts
    • Marketing in Practice — Core Concepts
  • What Marketing Is — Best Practices What Marketing Is — Best Practices
    • What Marketing Is — Best Practices
  • Channels and the Marketing Mix — Implementation Channels and the Marketing Mix — Implementation
    • Channels and the Marketing Mix — Implementation
  • Marketing in Practice — Planning Marketing in Practice — Planning
    • Marketing in Practice — Planning
  • What Marketing Is — Summary What Marketing Is — Summary
    • What Marketing Is — Summary
  • Channels and the Marketing Mix — Best Practices Channels and the Marketing Mix — Best Practices
    • Channels and the Marketing Mix — Best Practices
  • Marketing in Practice — Implementation Marketing in Practice — Implementation
    • Marketing in Practice — Implementation
  • Channels and the Marketing Mix — Summary Channels and the Marketing Mix — Summary
    • Channels and the Marketing Mix — Summary
  • Marketing in Practice — Best Practices Marketing in Practice — Best Practices
    • Marketing in Practice — Best Practices
  • Marketing in Practice — Summary Marketing in Practice — Summary
    • Marketing in Practice — Summary

Learning Objectives

  • Apply the practices covered in "What Marketing Is — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • What Marketing Is — Introduction
  • Channels and the Marketing Mix — Introduction
  • Marketing in Practice — Introduction
  • What Marketing Is — Core Concepts
  • Channels and the Marketing Mix — Core Concepts
  • Marketing in Practice — Core Concepts
  • What Marketing Is — Best Practices
  • Channels and the Marketing Mix — Implementation
  • Marketing in Practice — Planning
  • What Marketing Is — Summary
  • Channels and the Marketing Mix — Best Practices
  • Marketing in Practice — Implementation
  • Channels and the Marketing Mix — Summary
  • Marketing in Practice — Best Practices
  • Marketing in Practice — Summary

Prerequisites

This course has no prerequisites.

Assessments

  • Marketing Foundations — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.