Marketing Foundations

The core concepts, channels, and vocabulary of modern marketing.

Learning Paths

This course is not part of any learning path yet.

Modules

  • What Marketing Is
  • Channels and the Marketing Mix
  • Marketing in Practice

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "What Marketing Is — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "What Marketing Is — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Channels and the Marketing Mix — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Marketing in Practice — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

This course has no prerequisites.

Assessments

  • Marketing Foundations — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.