Marketing Funnel

Mapping the funnel from awareness through conversion and retention.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Funnel Stages
  • Mapping the Journey
  • Optimizing the Funnel

Lessons

  • Funnel Stages — Introduction Funnel Stages — Introduction
    • Funnel Stages — Introduction
  • Mapping the Journey — Introduction Mapping the Journey — Introduction
    • Mapping the Journey — Introduction
  • Optimizing the Funnel — Introduction Optimizing the Funnel — Introduction
    • Optimizing the Funnel — Introduction
  • Funnel Stages — Core Concepts Funnel Stages — Core Concepts
    • Funnel Stages — Core Concepts
  • Mapping the Journey — Core Concepts Mapping the Journey — Core Concepts
    • Mapping the Journey — Core Concepts
  • Optimizing the Funnel — Core Concepts Optimizing the Funnel — Core Concepts
    • Optimizing the Funnel — Core Concepts
  • Funnel Stages — Best Practices Funnel Stages — Best Practices
    • Funnel Stages — Best Practices
  • Mapping the Journey — Implementation Mapping the Journey — Implementation
    • Mapping the Journey — Implementation
  • Optimizing the Funnel — Planning Optimizing the Funnel — Planning
    • Optimizing the Funnel — Planning
  • Funnel Stages — Summary Funnel Stages — Summary
    • Funnel Stages — Summary
  • Mapping the Journey — Best Practices Mapping the Journey — Best Practices
    • Mapping the Journey — Best Practices
  • Optimizing the Funnel — Implementation Optimizing the Funnel — Implementation
    • Optimizing the Funnel — Implementation
  • Mapping the Journey — Summary Mapping the Journey — Summary
    • Mapping the Journey — Summary
  • Optimizing the Funnel — Best Practices Optimizing the Funnel — Best Practices
    • Optimizing the Funnel — Best Practices
  • Optimizing the Funnel — Summary Optimizing the Funnel — Summary
    • Optimizing the Funnel — Summary

Learning Objectives

  • Apply the practices covered in "Funnel Stages — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Funnel Stages — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Funnel Stages — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Funnel Stages — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Mapping the Journey — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Mapping the Journey — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Mapping the Journey — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Mapping the Journey — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Mapping the Journey — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimizing the Funnel — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Funnel Stages — Introduction
  • Mapping the Journey — Introduction
  • Optimizing the Funnel — Introduction
  • Funnel Stages — Core Concepts
  • Mapping the Journey — Core Concepts
  • Optimizing the Funnel — Core Concepts
  • Funnel Stages — Best Practices
  • Mapping the Journey — Implementation
  • Optimizing the Funnel — Planning
  • Funnel Stages — Summary
  • Mapping the Journey — Best Practices
  • Optimizing the Funnel — Implementation
  • Mapping the Journey — Summary
  • Optimizing the Funnel — Best Practices
  • Optimizing the Funnel — Summary

Prerequisites

  • Marketing Strategy (Hard)

Assessments

  • Marketing Funnel — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.