Marketing KPI

Defining and tracking the metrics that matter.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Choosing KPIs
  • Dashboards and Tracking
  • Optimization from KPIs

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "Choosing KPIs — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

  • Google Analytics (Hard)

Assessments

  • Marketing KPI — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.