Marketing KPI

Defining and tracking the metrics that matter.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Choosing KPIs
  • Dashboards and Tracking
  • Optimization from KPIs

Lessons

  • Choosing KPIs — Introduction Choosing KPIs — Introduction
    • Choosing KPIs — Introduction
  • Dashboards and Tracking — Introduction Dashboards and Tracking — Introduction
    • Dashboards and Tracking — Introduction
  • Optimization from KPIs — Introduction Optimization from KPIs — Introduction
    • Optimization from KPIs — Introduction
  • Choosing KPIs — Core Concepts Choosing KPIs — Core Concepts
    • Choosing KPIs — Core Concepts
  • Dashboards and Tracking — Core Concepts Dashboards and Tracking — Core Concepts
    • Dashboards and Tracking — Core Concepts
  • Optimization from KPIs — Core Concepts Optimization from KPIs — Core Concepts
    • Optimization from KPIs — Core Concepts
  • Choosing KPIs — Best Practices Choosing KPIs — Best Practices
    • Choosing KPIs — Best Practices
  • Dashboards and Tracking — Implementation Dashboards and Tracking — Implementation
    • Dashboards and Tracking — Implementation
  • Optimization from KPIs — Planning Optimization from KPIs — Planning
    • Optimization from KPIs — Planning
  • Choosing KPIs — Summary Choosing KPIs — Summary
    • Choosing KPIs — Summary
  • Dashboards and Tracking — Best Practices Dashboards and Tracking — Best Practices
    • Dashboards and Tracking — Best Practices
  • Optimization from KPIs — Implementation Optimization from KPIs — Implementation
    • Optimization from KPIs — Implementation
  • Dashboards and Tracking — Summary Dashboards and Tracking — Summary
    • Dashboards and Tracking — Summary
  • Optimization from KPIs — Best Practices Optimization from KPIs — Best Practices
    • Optimization from KPIs — Best Practices
  • Optimization from KPIs — Summary Optimization from KPIs — Summary
    • Optimization from KPIs — Summary

Learning Objectives

  • Apply the practices covered in "Choosing KPIs — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Choosing KPIs — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Dashboards and Tracking — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Optimization from KPIs — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Choosing KPIs — Introduction
  • Dashboards and Tracking — Introduction
  • Optimization from KPIs — Introduction
  • Choosing KPIs — Core Concepts
  • Dashboards and Tracking — Core Concepts
  • Optimization from KPIs — Core Concepts
  • Choosing KPIs — Best Practices
  • Dashboards and Tracking — Implementation
  • Optimization from KPIs — Planning
  • Choosing KPIs — Summary
  • Dashboards and Tracking — Best Practices
  • Optimization from KPIs — Implementation
  • Dashboards and Tracking — Summary
  • Optimization from KPIs — Best Practices
  • Optimization from KPIs — Summary

Prerequisites

  • Google Analytics (Hard)

Assessments

  • Marketing KPI — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.