Marketing Research

Gathering and interpreting market, audience, and competitive insight.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Research Methods
  • Audience and Competitive Insight
  • Turning Insight into Action

Lessons

  • Research Methods — Introduction Research Methods — Introduction
    • Research Methods — Introduction
  • Audience and Competitive Insight — Introduction Audience and Competitive Insight — Introduction
    • Audience and Competitive Insight — Introduction
  • Turning Insight into Action — Introduction Turning Insight into Action — Introduction
    • Turning Insight into Action — Introduction
  • Research Methods — Core Concepts Research Methods — Core Concepts
    • Research Methods — Core Concepts
  • Audience and Competitive Insight — Core Concepts Audience and Competitive Insight — Core Concepts
    • Audience and Competitive Insight — Core Concepts
  • Turning Insight into Action — Core Concepts Turning Insight into Action — Core Concepts
    • Turning Insight into Action — Core Concepts
  • Research Methods — Best Practices Research Methods — Best Practices
    • Research Methods — Best Practices
  • Audience and Competitive Insight — Implementation Audience and Competitive Insight — Implementation
    • Audience and Competitive Insight — Implementation
  • Turning Insight into Action — Planning Turning Insight into Action — Planning
    • Turning Insight into Action — Planning
  • Research Methods — Summary Research Methods — Summary
    • Research Methods — Summary
  • Audience and Competitive Insight — Best Practices Audience and Competitive Insight — Best Practices
    • Audience and Competitive Insight — Best Practices
  • Turning Insight into Action — Implementation Turning Insight into Action — Implementation
    • Turning Insight into Action — Implementation
  • Audience and Competitive Insight — Summary Audience and Competitive Insight — Summary
    • Audience and Competitive Insight — Summary
  • Turning Insight into Action — Best Practices Turning Insight into Action — Best Practices
    • Turning Insight into Action — Best Practices
  • Turning Insight into Action — Summary Turning Insight into Action — Summary
    • Turning Insight into Action — Summary

Learning Objectives

  • Apply the practices covered in "Research Methods — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Research Methods — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Research Methods — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Research Methods — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Audience and Competitive Insight — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Audience and Competitive Insight — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Audience and Competitive Insight — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Audience and Competitive Insight — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Audience and Competitive Insight — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Turning Insight into Action — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Research Methods — Introduction
  • Audience and Competitive Insight — Introduction
  • Turning Insight into Action — Introduction
  • Research Methods — Core Concepts
  • Audience and Competitive Insight — Core Concepts
  • Turning Insight into Action — Core Concepts
  • Research Methods — Best Practices
  • Audience and Competitive Insight — Implementation
  • Turning Insight into Action — Planning
  • Research Methods — Summary
  • Audience and Competitive Insight — Best Practices
  • Turning Insight into Action — Implementation
  • Audience and Competitive Insight — Summary
  • Turning Insight into Action — Best Practices
  • Turning Insight into Action — Summary

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Marketing Research — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.