Marketing Strategy

Setting objectives, positioning, and a coherent go-to-market plan.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Objectives and Positioning
  • Segmentation and Targeting
  • Building the Strategy

Lessons

No lessons are available yet.

Learning Objectives

  • Apply the practices covered in "Objectives and Positioning — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Marketing Strategy — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.