Marketing Strategy

Setting objectives, positioning, and a coherent go-to-market plan.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Objectives and Positioning
  • Segmentation and Targeting
  • Building the Strategy

Lessons

  • Objectives and Positioning — Introduction Objectives and Positioning — Introduction
    • Objectives and Positioning — Introduction
  • Segmentation and Targeting — Introduction Segmentation and Targeting — Introduction
    • Segmentation and Targeting — Introduction
  • Building the Strategy — Introduction Building the Strategy — Introduction
    • Building the Strategy — Introduction
  • Objectives and Positioning — Core Concepts Objectives and Positioning — Core Concepts
    • Objectives and Positioning — Core Concepts
  • Segmentation and Targeting — Core Concepts Segmentation and Targeting — Core Concepts
    • Segmentation and Targeting — Core Concepts
  • Building the Strategy — Core Concepts Building the Strategy — Core Concepts
    • Building the Strategy — Core Concepts
  • Objectives and Positioning — Best Practices Objectives and Positioning — Best Practices
    • Objectives and Positioning — Best Practices
  • Segmentation and Targeting — Implementation Segmentation and Targeting — Implementation
    • Segmentation and Targeting — Implementation
  • Building the Strategy — Planning Building the Strategy — Planning
    • Building the Strategy — Planning
  • Objectives and Positioning — Summary Objectives and Positioning — Summary
    • Objectives and Positioning — Summary
  • Segmentation and Targeting — Best Practices Segmentation and Targeting — Best Practices
    • Segmentation and Targeting — Best Practices
  • Building the Strategy — Implementation Building the Strategy — Implementation
    • Building the Strategy — Implementation
  • Segmentation and Targeting — Summary Segmentation and Targeting — Summary
    • Segmentation and Targeting — Summary
  • Building the Strategy — Best Practices Building the Strategy — Best Practices
    • Building the Strategy — Best Practices
  • Building the Strategy — Summary Building the Strategy — Summary
    • Building the Strategy — Summary

Learning Objectives

  • Apply the practices covered in "Objectives and Positioning — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Objectives and Positioning — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Segmentation and Targeting — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Building the Strategy — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Objectives and Positioning — Introduction
  • Segmentation and Targeting — Introduction
  • Building the Strategy — Introduction
  • Objectives and Positioning — Core Concepts
  • Segmentation and Targeting — Core Concepts
  • Building the Strategy — Core Concepts
  • Objectives and Positioning — Best Practices
  • Segmentation and Targeting — Implementation
  • Building the Strategy — Planning
  • Objectives and Positioning — Summary
  • Segmentation and Targeting — Best Practices
  • Building the Strategy — Implementation
  • Segmentation and Targeting — Summary
  • Building the Strategy — Best Practices
  • Building the Strategy — Summary

Prerequisites

  • Marketing Foundations (Hard)

Assessments

  • Marketing Strategy — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.