SEO Foundations

How search works and the foundations of optimization.

Learning Paths

This course is not part of any learning path yet.

Modules

How Search Works
On-Page SEO
Content and Links

Lessons

How Search Works — Introduction How Search Works — Introduction
- How Search Works — Introduction
On-Page SEO — Introduction On-Page SEO — Introduction
- On-Page SEO — Introduction
Content and Links — Introduction Content and Links — Introduction
- Content and Links — Introduction
How Search Works — Core Concepts How Search Works — Core Concepts
- How Search Works — Core Concepts
On-Page SEO — Core Concepts On-Page SEO — Core Concepts
- On-Page SEO — Core Concepts
Content and Links — Core Concepts Content and Links — Core Concepts
- Content and Links — Core Concepts
How Search Works — Best Practices How Search Works — Best Practices
- How Search Works — Best Practices
On-Page SEO — Implementation On-Page SEO — Implementation
- On-Page SEO — Implementation
Content and Links — Planning Content and Links — Planning
- Content and Links — Planning
How Search Works — Summary How Search Works — Summary
- How Search Works — Summary
On-Page SEO — Best Practices On-Page SEO — Best Practices
- On-Page SEO — Best Practices
Content and Links — Implementation Content and Links — Implementation
- Content and Links — Implementation
On-Page SEO — Summary On-Page SEO — Summary
- On-Page SEO — Summary
Content and Links — Best Practices Content and Links — Best Practices
- Content and Links — Best Practices
Content and Links — Summary Content and Links — Summary
- Content and Links — Summary

Learning Objectives

Apply the practices covered in "How Search Works — Introduction" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "How Search Works — Core Concepts" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "How Search Works — Best Practices" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "How Search Works — Summary" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "On-Page SEO — Introduction" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "On-Page SEO — Core Concepts" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "On-Page SEO — Implementation" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "On-Page SEO — Best Practices" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "On-Page SEO — Summary" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Introduction" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Core Concepts" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Planning" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Implementation" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Best Practices" to demonstrate competent, measurable marketing performance.
Apply the practices covered in "Content and Links — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

How Search Works — Introduction
On-Page SEO — Introduction
Content and Links — Introduction
How Search Works — Core Concepts
On-Page SEO — Core Concepts
Content and Links — Core Concepts
How Search Works — Best Practices
On-Page SEO — Implementation
Content and Links — Planning
How Search Works — Summary
On-Page SEO — Best Practices
Content and Links — Implementation
On-Page SEO — Summary
Content and Links — Best Practices
Content and Links — Summary

Prerequisites

Marketing Foundations (Hard)

Assessments

SEO Foundations — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.