Storytelling

Narrative structures that make marketing memorable.

Learning Paths

This course is not part of any learning path yet.

Modules

  • Why Stories Work
  • Narrative Structure
  • Storytelling Across Channels

Lessons

  • Why Stories Work — Introduction Why Stories Work — Introduction
    • Why Stories Work — Introduction
  • Narrative Structure — Introduction Narrative Structure — Introduction
    • Narrative Structure — Introduction
  • Storytelling Across Channels — Introduction Storytelling Across Channels — Introduction
    • Storytelling Across Channels — Introduction
  • Why Stories Work — Core Concepts Why Stories Work — Core Concepts
    • Why Stories Work — Core Concepts
  • Narrative Structure — Core Concepts Narrative Structure — Core Concepts
    • Narrative Structure — Core Concepts
  • Storytelling Across Channels — Core Concepts Storytelling Across Channels — Core Concepts
    • Storytelling Across Channels — Core Concepts
  • Why Stories Work — Best Practices Why Stories Work — Best Practices
    • Why Stories Work — Best Practices
  • Narrative Structure — Implementation Narrative Structure — Implementation
    • Narrative Structure — Implementation
  • Storytelling Across Channels — Planning Storytelling Across Channels — Planning
    • Storytelling Across Channels — Planning
  • Why Stories Work — Summary Why Stories Work — Summary
    • Why Stories Work — Summary
  • Narrative Structure — Best Practices Narrative Structure — Best Practices
    • Narrative Structure — Best Practices
  • Storytelling Across Channels — Implementation Storytelling Across Channels — Implementation
    • Storytelling Across Channels — Implementation
  • Narrative Structure — Summary Narrative Structure — Summary
    • Narrative Structure — Summary
  • Storytelling Across Channels — Best Practices Storytelling Across Channels — Best Practices
    • Storytelling Across Channels — Best Practices
  • Storytelling Across Channels — Summary Storytelling Across Channels — Summary
    • Storytelling Across Channels — Summary

Learning Objectives

  • Apply the practices covered in "Why Stories Work — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Why Stories Work — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Why Stories Work — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Why Stories Work — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Narrative Structure — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Narrative Structure — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Narrative Structure — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Narrative Structure — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Narrative Structure — Summary" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Introduction" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Core Concepts" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Planning" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Implementation" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Best Practices" to demonstrate competent, measurable marketing performance.
  • Apply the practices covered in "Storytelling Across Channels — Summary" to demonstrate competent, measurable marketing performance.

Completion Criteria

Required Lessons

  • Why Stories Work — Introduction
  • Narrative Structure — Introduction
  • Storytelling Across Channels — Introduction
  • Why Stories Work — Core Concepts
  • Narrative Structure — Core Concepts
  • Storytelling Across Channels — Core Concepts
  • Why Stories Work — Best Practices
  • Narrative Structure — Implementation
  • Storytelling Across Channels — Planning
  • Why Stories Work — Summary
  • Narrative Structure — Best Practices
  • Storytelling Across Channels — Implementation
  • Narrative Structure — Summary
  • Storytelling Across Channels — Best Practices
  • Storytelling Across Channels — Summary

Prerequisites

  • Copywriting (Hard)

Assessments

  • Storytelling — Final Assessment Exam

Certifications

No certifications are associated with this course.

Delivery

No delivery information is available for this course.